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HP personalization technology created a limited edition Liverpool FC Champions Bar.
October 16, 2020
By: Anthony Locicero
Copy editor, New York Post
HP and Mondelez International, owner of Cadbury, launched a new initiative to transform confectionery packaging into customizable experiences for football/soccer fans. Cadbury teamed up with Liverpool FC – an Official Global Chocolate Partner – to send limited-edition Champions Bars to 50,000 fans as a thank you for their unwavering support throughout the 2019-20 season. Using HP digital printing technologies, each bar was created with a unique design – for a total of 60,000 one-of-...
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